Privacy Policy — LabODiamonds.com

Last updated: 07-12-2025

LabODiamonds.com (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful manner. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Belgian data protection laws.

By using LabODiamonds.com, you agree to the practices described in this policy.

1. Data Controller

LabODiamonds.com is operated by:

Belgium Diamonds BV
Registered office: Hoveniersstraat 2 ADC Building, office 322 Antwerpen 2018, Belgium
Company number: 0461.869.854
Email: info@labodiamonds.com

We act as the Data Controller of your personal data.

2. Personal Data We Collect

We collect personal data that you provide directly, data collected automatically, and data received from third parties.

A. Data You Provide

  • Name and surname

  • Email address

  • Phone number

  • Billing and shipping address

  • Account login details (if applicable)

  • Payment information (processed securely by payment providers; we do not store card numbers)

  • Order history

  • Messages or inquiries

  • Custom ring or jewelry project details (e.g., specifications, preferences)

B. Data Collected Automatically

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent

  • Cookies and tracking data

  • Referrer URL

  • Location data (approximate, based on IP)

C. Data From Third Parties

  • Payment partners (e.g., Stripe, PayPal, Klarna)

  • Courier services (e.g., UPS, Malca Amit)

  • Analytics providers

  • Marketing platforms (e.g., Google Ads, Meta Ads)

3. Legal Basis for Processing

We process your personal data on the following GDPR bases:

Purpose Legal Basis
Order processing, delivery, customer service Performance of a contract (Art. 6.1.b)
Account creation and management Performance of a contract
Invoicing & tax compliance Legal obligation (Art. 6.1.c)
Marketing emails (with consent) Consent (Art. 6.1.a)
Remarketing & analytics Consent collected via cookie banner
Fraud prevention & security Legitimate interest (Art. 6.1.f)
Improving website performance Legitimate interest

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders

  • To manage your customer account

  • To communicate with you (order updates, support)

  • To send invoices and documentation

  • To personalise your shopping experience

  • To provide customer support and after-sales service

  • To prevent fraud and ensure website security

  • For marketing campaigns, if you provided consent

  • To comply with legal and tax obligations

5. Sharing of Personal Data

We only share your data with trusted third parties when necessary.

A. Service Providers

  • Payment processors (Stripe, PayPal, Klarna)

  • Courier and logistics companies (DHL, FedEx, UPS)

  • Web hosting providers

  • Email and SMS platforms

  • IT support and security partners

  • Marketing platforms (Google, Meta, TikTok — only with consent)

B. Legal Authorities

We may share your data when required by law, such as VAT audits, fraud investigations, or customs declarations.

We never sell or rent your personal data.

6. International Data Transfers

If your data is transferred outside the EU (e.g., to Google or Meta servers), we ensure compliance through:

  • EU Standard Contractual Clauses (SCCs)

  • Data Protection Addendums

  • Transfers to countries with EU adequacy decisions

You may request a copy of these safeguards at any time.

7. Data Retention

We retain your personal data only as long as necessary:

Data Type Retention Period
Order information 10 years (legal requirement in Belgium)
Customer accounts Until deletion request
Marketing data Until unsubscribe or 24 months inactivity
Inquiry messages 12–24 months
Cookie data According to cookie type (see cookie policy)

8. Cookies & Tracking Technologies

LabODiamonds.com uses cookies to:

  • Enable site functionality

  • Provide a secure checkout

  • Analyse website performance

  • Personalise content

  • Deliver ads on Google, Meta, and other platforms

You will see a cookie banner where you can:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise preferences

A full Cookie Policy is available separately.

9. Your Rights Under GDPR

You have the following rights:

  • Right to access – Receive a copy of your personal data.

  • Right to rectification – Correct inaccurate or incomplete data.

  • Right to erasure (“right to be forgotten”) – Request deletion of your data.

  • Right to restrict processing – Limit how your data is used.

  • Right to data portability – Receive your data in machine-readable format.

  • Right to object – To legitimate interest processing or direct marketing.

  • Right to withdraw consent – For marketing or cookies, at any time.

  • Right to lodge a complaint – Belgian Data Protection Authority (GBA):
    https://www.gegevensbeschermingsautoriteit.be

10. Security Measures

We implement extensive technical and organizational measures:

  • SSL encryption

  • Secure hosting environment

  • Restrictive access controls

  • Regular security audits

  • Encrypted data transfers

  • Compliance with PCI-DSS for payment processes (handled by payment partners)

Although no system is 100% secure, we take all reasonable steps to protect your data.

11. Children’s Privacy

Our website is not intended for children under 16.
We do not knowingly collect personal data from minors.

12. Changes to This Privacy Policy

We may update this policy periodically. The new version will be posted on this page with an updated “Last Updated” date.

13. Contact Us

For any questions or data requests, contact our Data Protection Officer (DPO):

Email: info@labodiamonds.com
Company: Belgium Diamonds BV
Address: Hoveniersstraat 2 ADC Building, office 322 Antwerpen 2018, Belgium

We respond to all GDPR-related inquiries within 30 days.